Video Workshops

Bridgeport SCORE presents a wide variety of workshops for small businesses throughout the year. Many of the key workshops and seminars have been filmed through a joint project with the Trumbull Education Channel.

You can find out about our live presentations by checking out our workshop calendar.

The SCORE SimpleSteps program is a five-part workshop series that covers all topics usually encountered by a small business owner. We have videos of the full program.

SimpleSteps videos




This video explains Greater Bridgeport SCORE and the SCORE small business mentoring process. It is designed for potential clients and new clients to SCORE.

This video is an introduction to franchising. It explains: how to make an informed, educated decision about a franchise, how to find the right one, the costs of a franchise and how it is financed, how to reduce the risks and where to find the help you need. The presenter is Luc Deslauriers, President of FranNet Connecticut, the country's oldest franchise consulting company. FranNet's major function is to assist, match and coach clients in their search for a franchise that fits their desire and needs. FranNet's services are free to their clients.

Whether you are looking for alternative financing or training and support for your small business, Connecticut's Community Economic Development Fund (CEDF) is here to help you. In this video, Donna Wertenbach, the President and CEO of CEDF explains your options. This workshop was presented at the Trumbull, CT Library on May 29, 2012.

Greater Bridgeport SCORE - ARE YOU GETTING ALL YOU CAN FROM YOUR BUSINESS? from Greater Bridgeport SCORE on Vimeo.

Are You Running Your Business or is it Running You?

Are you stressed out…burning the candle at both ends…trying to meet the never-ending demands of your business while wanting some semblance of a personal life as well? You do not have to be a prisoner anymore. Thanks to Stan Simkins and his latest book entitled …Set Yourself FREE…there is a way out of “the box.”

Stan quickly and powerfully shares a lifetime of learned wisdom.

Greater Bridgeport Score - Doing Business on the Internet from Greater Bridgeport SCORE on Vimeo.

This informative and entertaining video covers the five steps for building an E-Commerce business on the internet. The presenter is Cliff Ennico, an attorney and nationally reknown presenter who frequently makes presentations on small business subjects.

Greater Bridgeport SCORE Using Social Media for Your Business from Greater Bridgeport SCORE on Vimeo.

This video workshop covers the exciting new area of social media. In this video you will learn how social media can be used to increase the awareness of your business and target potential customers. The workshop presenter is Cynthia Cavuto, founder of Firebrand Social Media. Her lively presentation makes this a popular video.

Greater Bridgeport SCORE - Patents and Intellectual Property Workshop from Greater Bridgeport SCORE on Vimeo.

This video will guide small business owners to understand patents and intellectual property. The workshop is presented by Rachel Gaither, Business Librarian of Sacred Heart University in Fairfield Connecticut. The workshop was held on December 9, 2010.

Greater Bridgeport SCORE - Funding Small Businesses from Greater Bridgeport SCORE on Vimeo.

Are you looking for funding for your small business? This video may provide just the information you need.

This video is a panel discussion of banking experts covering issues of funding and credit for small businesses. The experts include: George Little, a SCORE banking subject matter expert; Ray Giovanni, Manager of the Union Savings Bank in Monroe, CT; and Bill Tierney of the SBA.

The panel discussion was held at the Edith Wheeler Memorial Library in Monroe, CT on March 27, 2012.

Simple Steps for Starting Your Business consist of 5 business planning workshops designed to help you develop your business idea by:

Defining and evaluating your ideas
Developing a marketing strategy
Identifying the best ways to fund your start-up
Turning your idea into action with tools and templates
Getting useful and helpful mentoring sessions
Connecting with other entrepreneurs for ideas and support

Session 1 – Start-up Basics
This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. Start-up Basics provides you with an overview of the skills and tools you need when deciding to start a business. In this session, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

Watch the video of the first SimpleSteps session (1 hour 23 minutes)

Session 2 – Business Concepts

The second workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept workshop, you are able to: identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Watch the video of the second SimpleSteps session (1 hour 55 minutes)

Download the Business Planning Worksheet to use with this video

Session 3 – Marketing Plan

The third workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Watch the video of the third SimpleSteps session (1 hour 34 minutes)

Download the Marketing Planning Worksheet to use with this video

Session 4 – Financial Projections
The fourth workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Watch the video of the fourth SimpleSteps session (1 hour 2 minutes)

Download the Financial Planning Worksheet to use with this video

Session 5 – Funding Sources and Next Steps
The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C's of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merits of business plans and loan application. At the end of the series, you have all of the tools necessary to decide whether or not to launch your small business.

Watch the video of the fifth SimpleSteps session (1 hour 45 minutes)